Content Audit & Optimization
Marketing Services
At Content Wix, we understand that the content you create is essential to your brand’s success. However, creating content is just one side of the story.
To truly make an impact, your content must be regularly evaluated, optimized, and aligned with your audience’s needs and your business goals. That’s where our comprehensive Content Audit & Optimization services come in.
When you think your content should perform better you are often missing on better SEO rankings, low engagement, or outdated information. We know it can be frustrating to invest time and resources into content that doesn’t deliver the results you expect. Our services help you turn that around by analyzing, refining, and supercharging your content strategy.
Content Inventory
We conduct a thorough content inventory, mapping everything from blog posts and articles to videos and social media content.Content Inventory
We conduct a thorough content inventory, mapping everything from blog posts and articles to videos and social media content.
Performance Analysis
Our performance analysis takes the guesswork out by evaluating how well your content is doing based on key metrics.Performance Analysis
Our performance analysis takes the guesswork out by evaluating how well your content is doing based on key metrics.
SEO Audit
Our SEO audit ensures that your content is fully optimized for search, helping you attract the right audience and improve your rankings.SEO Audit
Our SEO audit ensures that your content is fully optimized for search, helping you attract the right audience and improve your rankings.
Optimization
whether it’s updating content for SEO, enhancing user experience, or developing a new content series, we give you a detailed roadmap for success.Optimization
whether it’s updating content for SEO, enhancing user experience, or developing a new content series, we give you a detailed roadmap for success.
The steps we follow to
achieve your goals
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At Content Wix, we understand that the content you create is essential to your brand’s success.
we understand that the content you create is essential to your brand’s success. However, creating content is just one side of the story. To truly make an impact, your content must be regularly evaluated, optimized, and aligned with your audience’s needs and your business goals.
Knowing what you have is one of the first steps in optimizing your content. We conduct a thorough content inventory, mapping everything from blog posts and articles to videos and social media content. It helps you see the complete picture and gives us a foundation to build on.
What we do:
- Analyze every piece of content across all channels.
- Organize content based on categories like topics, formats, and dates.
- Identify outdated or underperforming content that may need attention.
Our clients often tell us that they’re unsure which pieces of content are driving traffic or contributing to conversions. Our performance analysis takes the guesswork out by evaluating how well your content is doing based on key metrics.
We analyze:
- Traffic, bounce rates, and time on page.
- Engagement metrics such as comments, shares, and clicks.
- Conversion rates to determine which content is driving business results.
If you are struggling to rank, it’s likely because your content is not optimized well. Our SEO audit ensures that your content is fully optimized for search, helping you attract the right audience and improve your rankings.
Our SEO audit includes:
- Review keywords and ensure they align with current search trends.
- Check meta titles, descriptions, and on-page SEO elements.
- Identify and fix broken links, duplicate content, and other SEO issues.
Content quality directly impacts how your audience perceives your brand. If your content is outdated, poorly written, or doesn’t align with your audience’s needs, it can be a major turn off. We evaluate the quality of your content to ensure it’s engaging, accurate, and aligned with your brand voice.
We assess:
- Clarity, readability, and tone of voice.
- Accuracy and relevance of the information provided.
- Visual appeal, including the use of images, infographics, and formatting.
We identify gaps in your content strategy—whether that’s missing topics, overlooked segments of your audience, or competitive opportunities. Our team provides a complete roadmap.
What we do:
- Identify content gaps that your competitors are capitalizing on.
- Highlight opportunities to create new content that addresses unmet audience needs.
- Suggest ways to expand or refresh existing content to stay relevant.
Even if your content is informative, your audience might not engage with it if it’s not structured in a way that’s easy to read and connect. We ensure your content is user-friendly, optimized for different devices, and structured to keep your audience engaged.
We review:
- The use of headings, bullet points, and paragraph structure for readability.
- How well your content adapts to mobile and tablet views.
- Navigation, internal links, and calls-to-action to create a seamless user journey.
nowing how you compare to your competitors is crucial in today’s competitive landscape. We conduct a competitor content analysis to give you insights into what’s working for your competitors and how to stay ahead.
We analyze:
- Competitor content topics, formats, and engagement levels.
- Keyword rankings and SEO strategies they’re using.
- Content gaps where you can outshine the competition.
Content repurposing is one of the best ways to maximize the value of your existing content. Instead of taking down high-performing content, we help you repurpose it into different formats, giving it a fresh and broader reach.
Our repurposing approach includes:
- Turning blog posts into infographics, videos, or social media posts.
- Creating eBooks or white papers from long-form articles.
- Revamping outdated content to make it relevant and timely.
After gathering all the insights, we provide a customized Content Optimization Plan to guide your next steps. This is where the magic happens—where we turn data into actionable recommendations. Whether it’s updating content for SEO, enhancing user experience, or developing a new content series, we give you a detailed roadmap for success.
Our plan includes:
- Prioritizing which content to update, repurpose, or create.
- Detailed recommendations for improving SEO, readability, and engagement.
- A timeline for implementing changes that drive results.
